Sentient Being

So here we are – my first post. This is to be an exploration of what it means to blog. I work in PR, in South Africa, which is a little behind (18 to 24 months if the experts are to be believed) the blogging wave that has taken the rest of world – well those with access to broadband – (but don’t get me started) by storm.

It has become obvious to me that the future of PR, especially IT PR (which is where my company plays) is going to be dominated by online activity but I have been thinking that its a little rude to tell clients to get blogging if I have absolutely no experience of it.

I suppose that in some ways it’s a test – what actually happens when you put your public thoughts on the Internet? I guess the worst thing would be that no one could care less – and with the number of blogs doubling in number every 6 months there is quite a high chance that this blog won’t get too much attention.

So, with the worst-case scenario being total anonymity – I shall boldly go where few South African PR persons have gone before – the blogosphere.