A re-think of corporate blogging
I am beginning to think that bloggers are a little like the letter writers of the eighties and nineties – you may remember them as ‘Appalled’ from Cape Town, ‘Shocked’ from Johannesburg or ‘Disappointed, East London’. In some cases they have a point and the service had been bad, the article did have grammatical errors and the president did in fact reveal himself and a commie/capatalist. But generally I always got the feeling it was people with too much time on their hands who needed to see their letters printed as a validation of their own self worth – and are these really the kinds of people to take seriously when dealing with something as precious as your brand?
I am not saying don’t listen – certainly not – every voice deserved to be heard, just not all at equal volume. With this in mind I feel that a PRs job becomes helping clients understand what is happening online, how they are being portrayed and how to respond and it is most important that we can help them filter and priorities comments, criticisms and praise.
